| What makes Keytro different? Relationships are the "Key to B2B™". Commitment to Professionals Keytro Search Results are dedicated exclusively to promoting salespeople and their solutions. Firms wishing to promote products, services, or brands are welcome to consider a Keytro banner advertising programs. For more information, please email your inquiry to: advertising@keytro.com. Relevant Results are Accurate, Unbiased and Complete Searches are useful when results are relevant. To promote accuracy, Keytro empowers members with tools to manage their listings, keywords, and sales territories. And we publish our ranking method to help members understand how to earn their desired placements. Although we use our KeyPoint™ system to settle ties between equally relevant seller listings, Keytro relevance scoring system is unbiased (all scores must be earned). Keytro generously provisions our members with 15 free credits which may be used to create & maintain self-promotion listings in our marketplace. | Keytro relevance scores are based on solution and demographic relevance |
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Need-Solution Fitness Ultimately, professional buyers are responsible for their firms' total cost of ownership. Most transactions grow total cost of ownership (the "cost of doing business"). Occasionally, a purchase can decrease overall cost at a rate greater than the actual price of the solution itself. In every case, purchasing discipline has much to do with how well firms perform. Understanding a firm's options is critical for professionals seeking to make informed purchasing decisions. Marketplace surveys and initial contacts with prospective suppliers are critical to developing this necessary information. At Keytro, our passion is helping buyers manage overall cost control by improving the global business community's access to suppliers offering those solutions which best "fit" unique purchasing criteria. By helping professionals consider more options faster, purchase efficiency is promoted (while at the same time, sellers are able to earn margins in line with the unique qualities of their respective offerings). Eliminating Your Greatest Cost Perhaps the greatest cost to any business is the time and resources consumed in developing business relations which ultimately do not bear fruit. By helping buyers and sellers improve their ability to quickly pre-qualify the underlying business case, Keytro helps the entire marketplace avoid investing in false-positive opportunities. How Keytro Ranks Listings There are three components to our sorting process: - Keyword Matching
- Demographic Targeting
- Referrals
Keyword Matching Listings earn points when keywords or phrases match any word or phrase found in the buyer's search query. Matches are scored one of two ways. Exact matches earn more points, while fuzzy matches (where the entire word or phrase in the buyer's query matched the beginning portion of a seller's keyword or phrase) receive relatively fewer points. Upon completion of our scoring process, Keytro sorts the results and generates a list for presentation to the buyer. Demographic Targeting Often, identical keyword matching scores result in a tie between two or more listings. In these cases, demographic targeting scores are used to determine which listing is to take priority. Additionally, we color code listings targeting the buyer's demographic settings bright yellow, making them much more attention getting. Referrals To resolve remaining ties, Keytro simply counts the number of members successfully referred to Keytro by each listing owner. Although this metric does not directly ensure solution relevance, our policy does promote Keytro's growth and improving the results of searches overall. And it rewards members who meaningfully demonstrate openness toward sharing and helping others. Why Keytro Is Free Why does Keytro offer so much value for free? The Internet has brought the cost of publishing down near zero. Because Keytro is committed to serving your business transaction marketing needs, these savings are passed along to you. | the Internet has reduced your marketing cost down to the time required to submit a simple form and Keytro never charges fees for sales leads |
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Rest assured our robust software technology and world-class network are more than capable of supporting project Keytro. And we do have incremental products enabling Keytro to generate revenues to support our operations. If you have not already, we invite you to claim your account today. And please help us improve our service by sharing Keytro with a colleague. We look forward to serving you. | 
